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King, maker of hit mobile game Candy Crush Saga, has released a statement that aims to explain why they havefiled a notice of opposition against the trademark application for Stoic Studios' The Banner Saga. The notice of opposition contends that The Banner Saga is "confusingly and deceptively similar" to Candy Crush Saga.
"King has not and is not trying to stop The Banner Saga from using its name. We do not have any concerns that The Banner Saga is trying build on our brand or our content," a representative for the company told Gamasutra.
Then why file the notice of opposition at all? King says the company is simply trying to defend its position under the terms of trademark law.
"However, like any prudent company, we need to take all appropriate steps to protect our IP, both now and in the future. In this case, that means preserving our ability to enforce our rights in cases where other developers may try to use the Saga mark in a way which infringes our IP rights and causes player confusion," the representative said. "If we had not opposed The Banner Saga’s trademark application, it would be much easier for real copy cats to argue that their use of 'Saga' was legitimate."
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